Ad AnArChY

As I watched the all too serious in tone Budweiser Lager Lessons about great beer and the brewing process, I couldn’t wait for a slapstick moment of humor. I imagined this moron, wearing a blazer over a turtleneck sweater, would get hit by a truck (I don’t know why but I so often want to see these ‘brand ambassadors’ in commercials get horrifically mangled). He didn’t.

And the commercial ended with this guy saying “and that’s what allows YOU to buy her a beer.” (or something along those lines) How classy - this all American beer was positioning itself as this sort of domestic Stella Artois. Wait doesn’t that tread on Bud Select’s territory? Anheiser-Busch - schizo advertising.

Is Rob Riggle, the spokesman, who’s also appeared in both SNL and The Daily Show, trying to be serious and therefore funny? Well it’s a shame because he comes off as nothing short of the asshole who looks down at someone cause of the brand of beer they’re drinking. Despite all the phrases Rob was spouting, I wanted someone just to say, ‘it’s umm just budweiser.’

The commercial wasn’t informative, entertaining or funny - I can’t imagine a human being whom after viewing that commercial having anything but utter contempt for every aspect of this ad.

AdFreak claimed Budweiser had political motives behind this commercial. Are their copywriters really that smart? Maybe that cleverness might just make me forget about this talking head moron.

Well Budweiser, if you’re going to make me choose between drinking the beer of a pretentious asshole or the beer of the man who can use a single word and express an array of emotions (the ‘dude’ commercials). I’m drinking bud light - cause when I’m in the mood for drinking urine less calories just makes sense to me.

(maybe I’m wrong - is there anyone out there that actually likes this commercial? please comment and tell me.)

Technorati Tags: AdFreak, bad advertising, beer, Budweiser, commercial, Lager, Lessons, Rick Riggle