http://video.mediapost.com/index.cfm?clientfile=G2.mov
those weird ads with lou reed’s take a walk on the wild side playing softly in the background have been revealed to be Derek Jeter and Dwayne Wade - the commercials show them transforming the world around them as they travel through. (Jeter’s in NY as his fans are congratulating him… for what? that… I don’t know..)
ingenious advertising. great tag line “the next game begins when the last one ends”
even the walking man symbol in the street lamp changes! I love an ad that pays attention to the nuances. Go Element 79 Partners Chicago!! A for the campaign.