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those weird ads with lou reed’s take a walk on the wild side playing softly in the background have been revealed to be Derek Jeter and Dwayne Wade - the commercials show them transforming the world around them as they travel through. (Jeter’s in NY as his fans are congratulating him… for what? that… I […]

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The NHL continues to sell out games and draw people into the arenas on game night, yet they continue to lose viewers on television. One might ask how they continue to bring in so many people to the games.
After sub-par ratings in last year’s NHL finals on NBC, I thought the league was doomed. But, […]

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See that folks? No walking boot. Apparently you needed to see this because every news medium that covers sports, celebrity, and shoes freaked out as soon as Tom Brady was seen in NYC walking with a protective boot up to the apartment of girlfriend Gisele Bundchen.  Is his leg sprained?  Is it broken?  Is it […]

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Why is it that more athletes don’t blog?
This is a question that has perturbed me for quite some time. Out of all the athletes, I only know of two baseball players that maintain their thoughts on a website, both of which are on opposite sides of the age and career spectrum. There are countless differences […]

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